This article was culled from http://pingler.com/blog/is-there-a-correlation-between-keyword-rich-domain-names-and-website-ranking/ and I hope you will enjoy reading it if you desire increasing your traffic.
Many have pondered the question of whether or not having a domain
name that includes specific words or phrases can have a positive or
negative impact on your search rankings. As webmasters, we always want
to be careful with any site-related decision that is made so as not to
upset the balance between our sites and major search engines. There is
evidence to suggest that keyword rich domain names do play
a part in how
our sites are ranked, but this is a two sided coin and can have
profound effects – both positive and negative.
For ages, it has been a well-documented fact that Google does seem to
give preference to sites that have keywords in their domain name that
relate to the content of the site. While some think that having any
keyword will do, the truth is that the keyword in your domain name
should correspond to the most used keyword or phrase on your website.
Many webmasters have taken advantage of this and in the past three
years, we have seen a slew of keyword rich domain names bought and
utilized by countless webmasters. When it comes to Google, there does
seem to be a clear benefit in using a keyword rich domain name.
Future Google Problems?
While this seemingly exploitative practice is still beneficial, word
has it that this may soon change. Google has long known of this problem
but due to the heavy use of domain names in their algorithms, Google has
not proceeded to penalize webmasters who use this trick. It would seem
that in the two years since Google first mentioned addressing this
issue, nothing has changed. Still, it should be noted that it may not
always be a benefit to have a keyword rich domain name – especially if
it is an inconvenient URL. Nevertheless, we do not foresee Google
implementing penalties for keyword rich domain names, as that could
cause the entire process of search engine optimization to come to a
screeching halt (Tip: Check your site ranking on multiple search engines
with Pingler’s Multiple Website Search Engine Position tool).
Drawbacks to This Strategy
One of the biggest drawbacks to utilizing keyword rich domain names
is the (often) suppression of brand awareness that comes with it. If you
are running a website that sells discount jewelry, you may not be able
to incorporate successful branding with a URL such as
http://www.discount-jewelry-2012.com. Some webmasters utilize multiple
URLs to redirect to a branded site, but there will be issues that need
to be addressed with this strategy as well. It may also be difficult to
retain repeat business if your customers cannot remember the URL of your
For those who are all about increasing their site’s profile and
search rankings, keyword rich domain names can be a successful and
useful addition. As with any search engine optimization strategy, there
are advantages and disadvantages to be considered but for those
concerned solely with ranking, there doesn’t seem to be much in terms of
negatives. By having quality content, quick loading times and great
product/service selection, a keyword rich domain name may be just the
thing you need!