Thousands of businesses across the country spend millions of naira in advertisements both offline and online. Though they may succeed in gaining new customers and make profits but as a business owner you must know that gaining new customers should not end there. You should be able to retain them and make them repeated customers as much as possible.
This is why you need to make use of a mailing list to ensure you can always get to them, make more sales and increase profits.
A mailing list will give you a direct line of communication to your
customers. It really helps to maintain some awareness, which simply
means that your customer's will always think of you when they need whatever it is
you provide as products/services.
A one time advertisement may help protect all other advertisement costs if you can provide a medium for capturing leads and mailing list. Whatever business you may be doing, the importance of regular contacts with your customers cannot be over-emphasized.
You may not need to advertise again when you have a huge number of mailing list of both paying customers and yet to patronize ones.
Always provide relevant news podcast, newsletters, articles related to your services and products that may be of help to your clients.
Once you get them to your mailing list, you can reach them through email messages, bulksms messaging etc.
If you spent assuming $10,000 to get new clients and you make extra $10,000 from them as profits, you may not need to advertise again to gain new clients if you have them in your mailing list, because you can always make repeated sales from the same customers.
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